John Kirst, Managing Partner
Birthday, marriage, or date night, people plan for big and small occasions in their life with memorable wine. But on the big day, the humble beer calmly edges out the wonderful wine as people fear choosing the wrong bottle. Agreed, choosing a wine is an art, whether at a restaurant, wine store or online. How should a wine pair with one’s food? How does acidity, tannin, the wine’s aroma, different flavors and body actually match up with one’s preferences. How does one even learn about their wine-preferences. It goes without saying, consumers feel overwhelmed, if not frustrated and intimidated, while selecting the right wine for their occasion, place and food. Wine-curious consumers don’t know where to start and more experienced wine drinkers never get beyond their comfort zone. Wonderful wine lists and retail selections go unappreciated. 20 percent of the wines get sold 80 percent of the time. No doubt, it is a never-ending hospitality and merchandising challenge to which innovation has rarely, if ever, been applied.
What if a miraculous power could not only simplify wine selection but also make it fun and educational wherever one happens to be: restaurant, wine store or online; any wine list or inventory all matched to one’s personal preferences and food? My Wine Guide has turned this idea into a reality. My Wine Guide is unique software, and a tool literally in the hands of consumers, waitstaff and retail consultants. It is an app behind which is a powerful software platform for restaurants and retailers who seek to enhance their customers’ wine experience and simply sell more wine. With My Wine Guide’s platform, restaurateurs and retailers can configure their own customer experience in the app ranging from food and wine pairings to promotions.
My Wine Guide brings together the perfect blend of art, software innovation, and data science. At the heart of My Wine Guide is software with multiple pending patents that can index any wine on any wine list or retail inventory combined with an AI-enabled algorithm which matches an individual’s unique preferences learned from a 30 to 45-second survey and updated with each favorited wine. “To date, no one has addressed this massive issue across any wine list or inventory. There has simply been no innovation or technology that scales to address this consumer problem comprehensively, and at the same time, provides benefits to any restaurant, retailer or wine producer. We are taking the bull by the horns by having thousands of restaurant wine lists and retail stores and sites available in our software such that our partners can start using My Wine Guide right away without any investment on their part,” says John Kirst, Managing Partner at My Wine Guide.
The company has proven cases where restaurant checks including a wine purchase have increased by 50 percent. Over 70 percent of initial users fully complete their My Wine Guide onboarding questionnaire. As an example, a General Manager of a restaurant using the services of My Wine Guide found its customers buying varieties of wines from wine regions they had previously never tried. Another found that My Wine Guide gave some customers the confidence to order the most expensive wines on their list. For the waitstaff, My Wine Guide becomes a great starting point from which to engage with customers and provide even better wine and food-centered experiences. Enter technology enabling great hospitality and merchandising.
In the current times, when COVID-19 has struck the world and restaurants with innumerable constraints and limited resources, even restaurant-owners are waiting at the tables. Wine list presentation, whether on-prem or online, is a big challenge. This is where My Wine Guide’s contactless and easy-to-follow approach helps customers feel safe and empowered. A simple map search or one simple QR Code takes customers to a wealth of wine and food information and removes the barriers to great wine-centric experiences.
My Wine Guide is reimagining how consumers engage with wine lists: Restaurant, Wine Store, Winery and Online; with AI-enabled technology. With over 10,000 restaurants and retailers in its database, My Wine Guide covers all metro areas in 50 different states and plans to expand internationally. On a closing note, Kirst points out that My Wine Guide does not sell wine, like a wine-club or other wine apps, nor does My Wine Guide review or critique wine. "All wines are good wines if matched with personal preferences, the right budget, occasion and food," says Kirst. My Wine Guide is all about enhancing the wine experience for consumers by simplifying the process of finding the right wine at the right time and place for anyone–all in the palm of their hand. "Everyone benefits, not only consumers, but restaurants, retailers, and producers as well," concludes Kirst.